Social media for business

What will I learn?

Social media should be a tool in every business marketing toolkit – but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool. Social media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans.

This workshop is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services available on various social media platforms.

By the end of this workshop you will know:

  •        how businesses of varying sizes are using social media
  •        online connections and how to gain them
  •        tips and tricks on business tools available for social media
  •        comparisons of various platforms for effectiveness
  •        how to consider social media to boost your business aims.

Tutor

Liz Hardwick

Liz has a strong background in digital technology, in particular digital storytelling and getting participants to tell their stories with a variety of multi-media technologies – that could be social media, audio, video, photography, graphics, experimental, mixed media or a mixture of them all.

Liz is an advocate for open source technologies, and regularly speaks on digital technology and women in technology, at conferences across the globe.

Liz owns DigiEnable, a digital training company offering a wide range of fun and engaging workshops, which show that with the right support, technology is not as scary as some think it is.

Location

BECTU office
373-377 Clapham Road
London SW9 9BT

Qualification

No qualification.

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