Maximising your online presence

What will I learn?

This one day workshop provides a great opportunity to focus on your online visibility, and is ideal for those who are setting up an online presence, or currently have some presence online but aren’t sure what to do next.

This workshop covers how to manage your online reputation and will help you get to grips with social media and online platforms. It also looks at your conversations and communications online and how they connect with the offline world, along with starting a digital marketing strategy to move forwards with. We will also look at why finding out about your target audiences is key to success online.

By the end of this workshop you will:

  • understand the different online marketing options
  • find out why audiences are important to online engagement
  • know how to make yourself easier to find
  • learn strategies to connect with existing customers and find new ones
  • start a draft digital marketing strategy for you/your organisation
  • how to use free and low-cost tools to make social media simple.

Tutor

Liz Hardwick

Liz has a strong background in digital technology, in particular digital storytelling and getting participants to tell their stories with a variety of multi-media technologies – that could be social media, audio, video, photography, graphics, experimental, mixed media or a mixture of them all.

She is a social media surgeon, runs support sessions on a regular basis for non-profit organisations, organises and attends a variety of geeky events.  Liz is an advocate for open source technologies, and regularly speaks on digital technology and women in technology, at conferences across the globe.

Liz owns DigiEnable, a digital training company offering a wide range of fun and engaging workshops, which show that with the right support, technology is not as scary as some think it is.

Location

Bectu
373-377 Clapham Road
London
SW9 9BT

Qualification

No qualification.

Vocational courses privacy notice
For further information please email Tracey Thornton.

Available Dates

  • Mon 25 Nov 2019 10am-5pm
    1 days
    £90.00 Members £125.00 Non-members