How to retain members

It is just as important to retain existing members. To achieve this, it is vital to keep in constant contact with members.

As well as helping to recruit non-members, publicising local activities will help members feel that the union is working for them. All resignations, or threats of resignation, should be followed up to find out why and to rectify the problem if one exists – in many cases it will be a misunderstanding or you will be able to persuade the person to stay in membership.

If you hear a member is leaving the organisation, whether by moving to another employer or retiring, remind them that they can take their Prospect membership with them either as a full working member (as long as their new employer doesn’t recognise another union) or as a retired member.