Designing content for users who are deaf or hard of hearing

Last updated: 15 Nov 2023

Around 9 million people in the UK have some form of hearing loss. Every deaf person is different, with various degrees of loss, and using a wide range of assistive technologies depending upon their access requirements.

Here are some useful tips to ensure your communications and content are accessible for a user who is deaf or hard of hearing:


  • write in plain language
  • use subtitles or provide transcripts for videos
  • use a linear,
  • logical layout
  • break up content with sub-headings, images and videos
  • let users ask for their preferred communication support when booking appointments


  • use complicated words or figures of speech
  • put content in audio or video only
  • make complex layouts and menus
  • make users read long blocks of content
  • make telephone the only means of contact for users

Download our poster about designing content for users who are deaf or hard of hearing.

Find out more about how you can support your colleagues with a disability via the links below.